{"id":11,"date":"2015-07-07T11:53:32","date_gmt":"2015-07-07T11:53:32","guid":{"rendered":"\/?p=11"},"modified":"2015-07-06T12:05:57","modified_gmt":"2015-07-06T12:05:57","slug":"reverse-franchising","status":"publish","type":"post","link":"http:\/\/www.softwarefordomainexperts.com\/?p=11","title":{"rendered":"Reverse franchising"},"content":{"rendered":"<p>&#8220;Franchising&#8221; is basically about selling someone the rules for how to run a business which have been proven to work, along with a known brand name. That (I imagine) is what you get when you buy a franchise for McDonalds.<\/p>\n<p>As business gurus have pointed out, proven rules really help improve your odds with a start-up, on the basis that (they say) 80 per cent of start-up companies fail in the first 5 years, while 80 per cent of franchise start-ups survive the first five years.<\/p>\n<p>Having a proven business model is really useful.<\/p>\n<p>For &#8220;Software for Domain Experts&#8221; we don&#8217;t yet have a proven business model, but we&#8217;d like to create one with your help &#8211; and once we have it, we can make it freely available for everyone to use.<\/p>\n<p>We can guess what the fundamental components are:<br \/>\n&#8211; spot a market need (which probably takes specialist insight, ie you&#8217;d need to be a domain expert yourself to do this)<br \/>\n&#8211; put a team together &#8211; involving software people and domain experts &#8211; and\u00a0make sure you can work together well with people \u00a0in your team<br \/>\n&#8211; build (what you think is) a product quickly, making maximum use of off the shelf software framework tools<br \/>\n&#8211; your domain expert works together with domain experts in the market (no salespeople here) to try to build interest<br \/>\n&#8211; iterate, improve the product, build up a customer base<br \/>\n&#8211; offer them really good personal service, the sort they can never get from a big company<br \/>\n&#8211; repeat<\/p>\n<p>I don&#8217;t think the above list of components really counts as a &#8216;business model&#8217; but perhaps it provides something useful to build on &#8211; next step is to refine and develop the components!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Franchising&#8221; is basically about selling someone the rules for how to run a business which have been proven to work, along with a known brand name. That (I imagine) is what you get when you buy a franchise for McDonalds. As business gurus have pointed out, proven rules really help improve your odds with a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"http:\/\/www.softwarefordomainexperts.com\/index.php?rest_route=\/wp\/v2\/posts\/11","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.softwarefordomainexperts.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.softwarefordomainexperts.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.softwarefordomainexperts.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.softwarefordomainexperts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11"}],"version-history":[{"count":1,"href":"http:\/\/www.softwarefordomainexperts.com\/index.php?rest_route=\/wp\/v2\/posts\/11\/revisions"}],"predecessor-version":[{"id":12,"href":"http:\/\/www.softwarefordomainexperts.com\/index.php?rest_route=\/wp\/v2\/posts\/11\/revisions\/12"}],"wp:attachment":[{"href":"http:\/\/www.softwarefordomainexperts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.softwarefordomainexperts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.softwarefordomainexperts.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}